The historic university has been transformed into a vibrant hub of ideas, where a detailed and realistic exploration of the bond between design, art, and architecture materializes into interactive works and ever-changing spaces. These installations challenge perceptions while showcasing the transformative power of creativity. The 2025 edition is engaging leading architects, designers, and companies in a collaborative dialogue, with design playing a pivotal role. This initiative inspires action and creation, encourages reflection and experience, and establishes the designer as a key figure in making the culture of design both accessible and understandable to all.