One of the most impressive buildings in downtown Bucharest, Palazzo Argentina, has recently enjoyed an innovative and well-designed lighting refurbishment which furthermore enhances its peculiar structure. The so-called "tree of life”, a winding tube-shaped stainless steel composition, embraces with its leaning trunk and curving branches the whole façade of this five-storey construction in an enveloping hug. For the owner of Palazzo Argentina, Mr Viorel Fetinca, this symbol of life embodies the deep interconnection between past and present, recalling his own bond with the earth he grow up on.
Now, this palace hosts the showroom of IDA - Italian Interior Design and Architecture – a company that offers a vast array of high-quality made in Italy interior design fittings to the Romanian market. Lately, IDA has applied to the Italian architect Massimo Marzorati to give a new colorful life to Palazzo Argentina with the help of GRIVEN lighting fixtures. The brief was to highlight the curved tree trunk and branches with a flexible, high-power LED solution able to provide a contrasting light and color distribution on the façade while enhancing its peculiar layout at night. GRIVEN’s lighting designers had also to take into account the usage of different layers of lighting as tree trunk, branches and balconies did not lie on the same perspective level.