The goal of the project was to create a low-resolution media façade to display video content, while integrating unobtrusive lighting fixtures into the existing architecture. In order to meet the project requirements, GRIVEN engineered a bespoke LED fitting to be installed in the interspace behind the windows delivering the illusion of a massive, uninterrupted screen. The main challenge of this project was the varying window dimensions, the random inclined windowsills and the mandatory homogeneous indirect light effect.
Mixing flexible design solutions with smart engineering applications, GRIVEN’s project team accomplished an outstanding result, in full compliance with the strict illumination and "noise” pollution levels defined by the local district regulations.
Over 2.000 custom linear LED modules of the PARADE series with independent pixel control were engineered and manufactured in Italy to meet the design specifications and site requirements. The PARADE series features unquestionably powerful luminous ﬂux with uniform color coverage even on close-up application, for truly powerful wall grazing effects, especially on large-scale architectural elements. Responding to the most innovative lighting design needs, its independent pixel version has been specifically developed to create dynamic visual concepts on large-scale architectural spaces, where video animation or graphic patterns can be displayed.
Another 400 linear dynamic white light profiles, supplied to enhance the sea-wave patterns of the kinetic panels on the podium, and an additional array of 600W floodlights complete the all-round choreography. The intelligent light management system provides for the comprehensive and user-friendly control of the personalized video graphics and animations.
The project manager Mr Ammar Jano, who has followed all the phases of this huge project with his usual professionalism and 360° competence, proudly asserts: "Because we love what we do, we overcome even the biggest challenges. This time, it wouldn’t have been possible without the support we received from the Griven team”.
91x AL2558 PARADE S-RGBW-20 ELLIPTICAL
61x AL2568 PARADE S-RGBW-40 ELLIPTICAL
1461x AL2578 PARADE S-RGBW-60 3PIX
403x AL4073 PARADE GRAPHIC 40
5x AL4071 PARADE GRAPHIC 20
18x POWERSHINE MK2 D RGBW
320x AL5082SPWW PARADE C36 WW
20x AL5083SPWW PARADE C18 WW
271x PARADE S 3/4/5/7 PIXEL CUSTOM VERSIONS